The United States Postal Service was in the middle of a broader push for modernization across the organization, but its national HR and recruiting communications hadn't kept pace. The visual language felt stale and no longer reflected the direction the organization was headed. Between 2021 and mid-2023, employee growth had stalled, holding nearly flat at around 516,000, a signal that recruiting needed a fresh approach.

The work involved creative direction and design for a comprehensive rebrand of USPS's national HR and recruiting materials, introducing a bold new visual direction built around authentic photography, a refreshed design language, and a scalable suite of templates built to support a wide range of recruiting initiatives.

The refreshed materials launched in mid-2023, part of a broader modernization effort at USPS. Over the two years that followed, the organization saw its strongest hiring growth in over a decade, workforce numbers climbing from roughly 516,000 to 533,724 by 2024. The new system gave the USPS recruiting team a consistent, modern visual framework they could maintain and build on going forward.

Each year, USPS hosts about 20 First Day of Issue dedication ceremonies to celebrate the release of new stamps. These high-profile events often feature local celebrities, subject matter experts, and USPS leadership, and they require a wide range of design support. I contribute to 4 to 5 of these ceremonies annually, leading the design of invitations, printed programs, RSVP website backgrounds, digital banners for the USPS homepage, and large-scale event signage.

Each stamp has its own story and visual tone, which means every event is a new creative challenge. I focus on making sure every design element feels intentional and cohesive while supporting the larger narrative of the stamp release. From elegant printed collateral to digital graphics and even a custom ferris wheel banner, this work allows me to bring a unique creative approach to each ceremony while helping USPS engage the public in a meaningful and memorable way.

The United States Postal Service partnered with Moonbug Entertainment, one of the leading names in children's media, to produce Mail with Mr. Zip, an educational YouTube series designed to introduce young audiences to the world of mail and the people behind it.

The work involved art direction and design for the public-facing campaign that introduced the show to the world, developing the visual strategy and creative assets across promotional graphics, social media content, and campaign collateral. The goal was to capture the playful, educational spirit of the series and give it a visual identity that could travel across platforms and touchpoints consistently.

The show launched on February 8, 2025. Since then it has grown to 325 videos, nearly 86,000 subscribers, and over 100 million views, making it one of the more quietly successful launches in USPS's recent communications history.

Chemonics' identity had grown outdated and inconsistent, an overcomplicated logo and a muted color palette that no longer matched the scale of a global development organization. An outside firm was brought in to redesign the logo and core palette, and the in-house creative team took on the work of building that foundation into a full system the organization could actually use.

Providing art direction and serving as lead designer on the highest-profile pieces of the rollout, the work centered on translating the new identity into everyday tools: proposal cover templates, a full range of marketing materials from general fact sheets to detailed program info sheets, a library of over 200 icons, and a graphics library built specifically for proposals. These weren't one-off pieces, they were built as a system meant to hold up across a global organization, used everywhere from the 500-person home office to field offices around the world, and in front of USAID itself.

The rebrand was met with strong internal reception, adopted enthusiastically across the organization, and remained Chemonics' identity system until the company was forced to pivot following USAID's closure in early 2025.

In the wake of USAID's closure in January 2025, Chemonics faced a critical need to rapidly reposition itself as a forward-thinking, tech-driven organization. With the majority of staff laid off and public perception in flux, the company required a full brand overhaul under extreme time constraints.

I partnered directly with the CEO and Director of Strategic Communications to define a new visual identity that would signal innovation, resilience, and global relevance. With only a two-week deadline, I led the art direction for the company's flagship website redesign — an essential public touchpoint in the rebranding effort.

Collaborating closely with the UK-based design agency Digitronix, I provided creative guidance, UX feedback, and visual direction throughout the process. Despite the compressed timeline, we achieved alignment in just two structured review sessions. My strategic feedback enabled the agency team to iterate quickly and deliver a sleek, functional website that reflected the organization's new vision. The site launched on schedule and marked a critical step in Chemonics' successful pivot.

Progredi came to us with an idea and almost nothing else, a rough logo concept and a single color. No typography, no system, no language for how the brand should sound or feel. As an early-stage AI company, they needed to look credible to enterprise buyers, technical teams, and eventually government and healthcare clients, audiences that don't extend trust easily.

The core idea was to make the intersection of human and machine thinking visible in the mark itself, a fully custom logotype built to read as both a circuit and a mind. From there we built out the full visual system: a rounded, approachable display typeface for headlines paired with a precise, neutral typeface for everything else, and a color palette anchored in deep purple to signal institutional weight, with a cyan accent for moments that needed energy. The system was built to hold Progredi's own voice and messaging, giving a young company a consistent, credible look before it had one.

The identity has since helped Progredi secure multiple contracts, giving a young company the credibility to be taken seriously in conversations with much larger, more established buyers.

Greenhouse Specialty came to us with a brand already in place, a logo, color palette, and typeface, but nothing built for the materials the business actually runs on day to day. They needed someone to take that foundation and turn it into usable marketing collateral, client-facing forms, and insurance quotes.

The work was less about building something new and more about extending what already existed without breaking it. We worked inside Greenhouse's established visual language, bringing our own sense of structure and craft to the execution while keeping every piece unmistakably on-brand. The result was a full library of marketing materials alongside the practical, everyday documents, like quote forms, that the business hadn't had before.

Those materials are now in active use across client outreach, and the quote system we built is what the whole business runs on for every customer.

The decision to open a new studio meant the first project was the studio itself. There was no existing identity to revise, no prior version to react against, just an opportunity to build something new around years of institutional design experience and bring that expertise to a wider range of clients.

The mark is a custom wordmark rather than a symbol, a deliberate choice to keep things simple and let the typography carry the identity. "Fisher" is fully custom lettering, paired with Futura for "Creative Group" to create sharp contrast between the two. That pairing, a bold serif against a clean modern sans, runs through the whole system and reflects a specific point of view: classical thinking and craft blended with a modern, direct edge. Navy anchors the palette as a color associated with trust and stability, with gold used as a foil, a warmer, more confident counterpoint that keeps the system from feeling cold or purely corporate.

The identity became the foundation for everything that followed, from the studio's pitch materials to its proposal system, and set the visual and tonal standard every client engagement is now built to match.

CareSTL Health is a community-based healthcare organization serving underserved, underinsured, and uninsured populations across the St. Louis area. Our owner designed their 2020 annual report, translating a year of meaningful impact into a clear, accessible document worthy of the organization behind it.

Designing for the United States Postal Service means every slide has to earn its place. These presentations span a range of subjects and formats, each built around the same principles: clear structure, confident design, and a visual language that commands the room without overwhelming it.

A suite of custom illustrations developed for ChemAcademy, Chemonics International's internal learning platform. The work required a visual language that felt approachable and consistent across a wide range of educational content for a global employee base.

A series of social media infographics created for the United Nations World Tourism Organization conference. Complex data and policy ideas translated into clean, shareable visuals built for social platforms.

A poster designed for Chemonics International communicating safeguarding principles and responsibilities to a global workforce. The subject matter required a careful balance of clarity and sensitivity, making serious information accessible without diminishing its weight.

A series of social media posts promoting the Chemonics MiniMasters program, a professional development initiative developed in partnership with Arizona State University. The work needed to convey academic credibility while staying visually engaging for a global audience scrolling on their phones.

The G4 Alliance advocates for increased access to surgical, obstetric, trauma, and anaesthesia care worldwide. Our principal designed their 2016 annual report, giving a mission-driven organization a document that reflected the scale and urgency of the work they do.

An illustration and logo for Chemonics International's Center for Instructional Leadership, an internal initiative focused on aligning instructional design with community priorities for measurable improvements in learner outcomes. The work needed to feel grounded and credible while signaling something new within the organization.