Ruthless Self-Promotion in the Music Industry,
Second Edition

By Jeffrey P. Fisher

Completely Revised and Updated for 2006 and beyond!

If you want to be a success in today's music industry, you'd better become a promotion fanatic. This jam-packed volume shows the best ways for you -- musicians, artists, bands, composers, songwriters, and recording studios -- to promote your talents and turn your music business career into a moneymaking machine! Whether you're in a band, running a studio, composing soundtracks and jingles, or any other music industry activities, ruthless self-promotion is the tool to build your music business career and reach your goals.

"Wow! One book which covers absolutely everything I've been encouraging my artists to do for years. Highly motivational and a great read. An absolute must for every aspiring artist!" Tony Hunt, Producer/Songwriter, www.sonicboyrecords.com

This new, hot-off-the-press book gives you the step-by-step strategies for promoting and selling your music products and services. Just look at what you get:

• "Cultivating the Ruthless Spirit," outlines how to prepare your mind for ruthless self-promotion.
• "Acquiring Necessary Ruthless Skills," tells you what else you need in place before you begin.
• "Crafting Your Ruthless Image and Message," provides the information you need to carefully establish your self-promotion foundation.
• "Doing Ruthless Market Research" and the keys to "Understanding Ruthless Psychology and Philosophy" provide the crucial knowledge you need or risk severely reducing the effectiveness of your promotions.
• "Creating a Ruthless Self-Promotion Plan" helps you prepare and review a plan that will help you reach your music industry goals.
• Use the specific strategies for "Producing Ruthless Promotional Material" to deliver your image and message and bring in new business too.
• "Using Ruthless Promotion Tactics," gives you a richly detailed listing of dozens and dozens of self-promotion techniques.
• Because "Ruthless Audio and Video Promotions" are so important to the music industry, you get a chapter dedicated to doing them right.
• "Ruthless Publicity" is the definitive chapter on precisely how to use the media to promote your music products and services.
• "Ruthless Advertising" provides specific ways to get the most from your minimal promotional dollars.
• The Internet combines advertising, publicity, and sales into a powerful promotional engine. Use it to your best advantage by following the ideas in "Ruthless Internet."
• "Ruthless Relationship Building" is another fundamental skill you must master. This chapter helps you focus on sustaining a promotional network and keeping your current buyers happy too.
• Learn the proven strategies for attending and hosting "Ruthless Events" to promote your music industry business career.
• All this promotion is futile when you can't turn it into money. Discover the secrets to closing more deals faster in "Ruthless Sales."
• Next you'll find some example situations and methods that show "Ruthless Self-Promotion in Action."
• "Getting Ruthless Help" offers strategies for staying organized and efficient, tracking your promotions, and successfully adding other people to your self-promotion team.
• "Ruthless S-U-R-V-I-V-A-L" contains some final tips to both help you when times are bad and also how to take your career to the next level.
• And my final closing comments send you on your way toward your success goals.

"It is clear that Fisher has dedicated a lifetime meticulously gathering every possible grassroots music promotion method, concept, technique and DIY tidbit known. He eloquently presents them here, from psychology to research analysis, business planning to marketing tips, step-by-step with 100's of recipes containing 1000's of indispensible ingredients, lovingly prepared to propel your musical success forward. If you can't find it in these pages, it probably has yet to be invented." -- Mike Ososki, About2BlowUp, LLC

Coming in at a over 295 pages you are sure to get everything you need to make your music business career better. Don't miss the secrets to music industry promotion success. Get this this important new resource today. Order RSP; $29.95 and that includes priority shipping and handling (US and Canada; additional charge for International orders)!

"There are many "get rich quick" books out there full of gimmicks and short-cuts related to getting your music business off the ground and into "instant" stardom. Jeffrey takes a more conservative, but enthusiastic and encouraging approach to ensure that your business is a success not just for the quick buck, but for the long term as well. His advice and suggestions are both filled with energy and genuinely practical. This book is a an invaluable resource of inspiration and guidance to make sure that you succeed." -- John Seguin, Composer/Sound Designer, www.seguinsound.com